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Along with worth blossom, we're seeing the process of repositioning pick mainstream and premium flower brands out there, applying higher and more constant THC ranges while actively engaging with bud tenders to bring awareness of our product quality. We have actually started a consumer research study initiative to better recognize the flower customer including exactly how they specify overall product complete satisfaction as well as the vital components that drive those perceptions.

We're implementing rates modifications on pick vape offerings, and also we'll be fine-tuning our schedule of 510 cartridges with an extra concentrated strategy. We're releasing our technology pipe with our differentiated item profile as we currently have 4 drinks in market and also have actually achieved a No. 1 buck share in beverages, accounting for 74% of all ready-to-drink cannabis beverages marketed year-to-date in Canada.

in all of 2019. We're on track to broaden our market leadership in drinks with shipments of Houseplant Lemon as well as Quatreau CBD beverages in the coming months. In the U.S., we currently have more than 25 U.S. hemp-derived CBD SKUs throughout our very first and complimentary, this works as well as biosteel brand names with more to come.

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Actually, Volcano Classic is celebrating its 20th-- 20-year anniversary this year, with a limited enhancement of gold plated volcano standards in 24 Karat Gold. As well as our This Works team released a timely advancement, stress check hand sanitizers. That was extremely well received in the U.K. market which we are currently offering the UNITED STATE.

The second location of our strategic emphasis is to win in our focused markets of Canada, UNITED STATE as well as Germany. Below, I would certainly such as to take this opportunity to describe a variety of exciting developments in the UNITED STATE market, the most significant marijuana market on the planet. First, we lately launched, the brand-new e-commerce site, committed to an expanding portfolio of UNITED STATE - aluminium awning.

Our team believe this website supplies our consumers a hassle-free one-stop location to discover and also acquire over 25 item SKUs from brands including first as well as complimentary, this works and also biosteel. The website will certainly continue to include Canopy's new brand names consisting of the highly prepared for launch of Martha Stewart branded CBD items which will certainly occur within the next month.

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market. biosteel's ready-to-drink non CBD hydration sports drinks have actually been released in eco-friendly tetra pack product packaging and also are presently available offer for sale online in the U.S. furthermore, proactively involving with significant retailers as we look to broaden circulation of biosteel products throughout the U.S. And finally, recently, biosteel signed a multiyear collaboration with Patrick Mahomes, a super bowl MVP. awning screen.

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Resorting to Acreage. We revealed in June a modified plan of plan with Property that strengthens our path onward. Our company believe the upgraded plan which must be approved by Acreage shareholders, provides money for Property to establish as well as grow its federally legal hemp-derived CBD organisation, while reducing Canopy's purchase commitment as well as saving 65 million shares of Canopy Growth supply.

Cover x6 pop up canopy has actually already accredited Property with civil liberties to particular Cover IP including IP pertaining to our beverages as well as vapes in addition to our brands as component of the original contract. Property has, actually, launched our Tweed-branded flower in Illinois, Maine, Massachusetts in Oregon. Property has rights to introduce Canopy's best-in-class items as well as brand names into the UNITED STATE.

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In addition to Property, TerrAscend provides us with extra optionality in the UNITED STATE THC market upon government permissibility (awning canopy). TerrAscend also owns Arise Bioscience in the U.S., a leader in the production and circulation of hemp-derived wellness and wellness products with access to over 10,000 retail locations nationwide. The 3rd calculated top priority for us is quality implementation, as well as we're making development here as we improve our implementation as well as increase our dexterity throughout the company.

To name simply a couple, we're optimizing our drying procedures to increase the wetness material of our flower products. And we're also taking a look at maximizing aroma and terpene profiles throughout our drying out and also treating procedures and collaborating with sensory panels to guarantee that our products straighten with customer preferences. The brand-new the best pop up canopy business structure is mainly complete with our product teams now organized by international line of product of flower, vapes, edibles as well as drinks as well as skin treatment and also topicals, supported by our understandings and also advancement teams.

Our brand-new operating design is already driving quicker decision-making and raised agility as a company. We've made strides in our supply chain, making sure that we can better satisfy our client orders with the best items at the time. Simply to highlight a number of instances. For our Canadian medical business, self-confidence in supply of range yellow oil goes to a degree where we've made a decision to decrease the price of this medical product by 25% for people in demand.

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Lastly, we're boosting our cost framework as well as economic self-control. Mike will certainly offer even more information around, however just to highlight a couple of examples. Our headcount is down greater than 18% since the start of the year. Our complete opex decreased additional resources by 23% compared to a year earlier, as well as we've lowered our money shed by even more than 50% from the prior-year period.

First, are we winning with the customer is determined by market share in our core markets in net sales development year over year. In Q1, we've preserved No. 2 market share in Canada medical and also No. 1 market share in German blossom market. In Canada, leisure-- we remain leading 3 in a lot of districts.

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Therefore, you will certainly see continued improvement in blossom top quality as well as efficiency, proceeded optimization of our SKU offerings as well as item profile, enhanced sales as well as functional implementation to make certain that we're continuously on rack at retail and consumer promotional activity which constructs on the toughness of our Tweed, Tokyo Smoke as well as Houseplant brand names.

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